Skip to content
Ma Friend
ES

Work

projects STILL ONLINE.

These are our projects. Each case explains who the client is, what they needed, and the decisions we made in design, technology, and visibility.

Sites reviewed on 2 October 2026

01

Fundación Grupo Social

Social development

View case

A foundation more than a century old that runs a business group alongside its community work. The site shows both and keeps them easy to find.

Palette

Legacy reads before promotion.

02

Emprender Paz

Social development

View case

An award in its 19th edition, recognizing businesses that contribute to peace. The call, the criteria, and the memory of the winners live in one place.

Palette

The call has its own energy without ceasing to belong to the foundation.

03

UCompensar

Education

View case

A higher-education institution talking at once to prospective students, current students, and companies. The message changes every season without losing the institution’s identity.

Palette

The season’s campaign comes in without erasing the institution.

04

View case

A Colombian laboratory with four decades of formulas. The site presents the lab and organizes its medicines by therapeutic area.

Palette

People search by health problem, not by a flat list of brands.

05

View case

Laboratorios Legrand’s skin-care line, with its own site that feels closer to a shop than to a laboratory.

Palette

Dhems is presented as a consumer brand with its own identity.

06

View case

Articles for patients on conditions like pain, hypertension, and HIV, written to be read without hurry.

Palette

People come to read about a condition, not to compare products.

07

View case

A global food company whose site has to work as a brand, a product catalog, and a portal for investors, suppliers, and job seekers.

Palette

The brand speaks first. The catalog comes right after.

08

View case

The tool Colombina’s business customers use to pay their invoices: company, customer number, and the invoice if needed.

Palette

The person paying recognizes Colombina, not a third party.

09

Muuuy Pereirano

Local commerce

View case

Pride in Pereira, printed on a T-shirt and listed in a directory of local businesses. A brand of the city’s Chamber of Commerce.

Palette

The city is recognizable in the store, the directory, and the manifesto.

10

View case

A Pereira studio that designs and builds contemporary homes. Each house is presented with a photograph and the idea behind it.

Palette

Each house is introduced by its idea before its name.

11

Cellentia

Consulting

View case

Support for Colombian small businesses when the problem is people, compliance, or day-to-day disorganization.

Palette

Each service starts from the business’s problem, not the name of a tool.

12

View case

An amateur running club: the week’s plan, plus tools for heading out with a clear number in mind.

Palette

The club promises consistency and a clear number, not a podium.

13

View case

A public-law firm that supports infrastructure projects from the moment they are structured through any dispute that follows.

Palette

Clients look for the stage of their contract, not a generic law firm.