Cellentia
What is Cellentia?
Cellentia supports Colombian small businesses with talent, workplace safety, and process organization. The site introduces each service through the problem it solves — hiring, turnover, compliance — and keeps the diagnosis one click away. Digital tools come afterward, in support of the consultant’s work.
Screens
- What we heard
- A small business doesn’t come looking for a platform. It comes with untracked hiring, compliance that’s behind, or high turnover.
- What we recommend
- Each service line starts from a problem and ends with ongoing support. The method is numbered. Digital tools appear after the consultant, as support.
Reading
01
Calm green, lime accent
A green headline on the left and a photo over lime shapes on the right. The main button is “Start a diagnosis”.
02
Each service starts from a problem
Hiring, compliance, turnover. The method: 01 Diagnosis, 02 Plan, 03 Support, 04 Continuous improvement.
03
The platform, behind the consultant
Talent management, workplace safety, dashboards, and alerts come after the consultant’s support.
Decisions
- Each service starts from the business’s problem, not the name of a tool.
- Two calls to action, in the header and at the end: take the diagnosis and talk to a consultant.
- A services dropdown, and client access in the footer.
On the web
Each service starts with the problem. The diagnosis is one click away.
Statamic, with a Vite and Tailwind front end, custom colors, and Material Symbols icons.
Visibility
An active site for the Colombian market, with an online diagnosis, a way to reach a consultant, and client access.
Visit sitePalette
- Firm green · #06554BHeadlines and buttons
- Lime · #D8FD5EHero shapes
- Mint · #D7F0E0Soft surfaces
- Ink · #191D1FText
Typography
- Hanken GroteskHeadlines and navigation
- Open SansBody