Being your doggy
Ma Friend · Colombia
good practices.better experiences.
We are a digital experience consultancy in Colombia. Before we design anything, we work out two things: what the business needs and what people can actually use. Then we design, build, and maintain websites and digital products, including how they show up in search engines and AI assistants (SEO, GEO, and AEO).
01 / Judgment
At delivery, the craft continues.
We start by looking at the whole problem: what the business needs and what the people using the product can handle. Then we recommend one option, with our reasons, and stay to watch it work. Launch is not the finish line. What comes next is what the product is there to do: collect information, share it, or serve the people who arrive.
02 / Visibility
Used, found, and cited.
We don't sell these separately. The same site has to work for the person using it, the search engine indexing it, and the AI assistant summarizing it.
SEO
Make it indexable.
Stable URLs, one H1 per page, a structure that matches what people search for, and copy that says plainly who does what.
GEO
Make it clear who you are.
Name, services, cases, and verifiable facts, written so an assistant like ChatGPT or Gemini can describe the company without guessing.
AEO
Write the answer.
Every page answers a concrete question in its first paragraph, with facts we can back up.
03 / Projects
Execution that endures.
Real clients, several of them with years of ongoing work. Each case explains what they needed and what we did.
An award in its 19th edition, recognizing businesses that contribute to peace. The call, the criteria, and the memory of the winners live in one place.
Palette
The call has its own energy without ceasing to belong to the foundation.
A higher-education institution talking at once to prospective students, current students, and companies. The message changes every season without losing the institution’s identity.
Palette
The season’s campaign comes in without erasing the institution.
A Colombian laboratory with four decades of formulas. The site presents the lab and organizes its medicines by therapeutic area.
Palette
People search by health problem, not by a flat list of brands.
Articles for patients on conditions like pain, hypertension, and HIV, written to be read without hurry.
Palette
People come to read about a condition, not to compare products.
A global food company whose site has to work as a brand, a product catalog, and a portal for investors, suppliers, and job seekers.
Palette
The brand speaks first. The catalog comes right after.
04 / Brief
Tell us the problem, not the solution you were sold.
We start by understanding the problem. If you already know what you need, tell us. If not, start with what hurts: a site that takes too long to load, an integration that keeps failing, a deploy nobody dares to run.
Start your consultation