Skip to content
Ma Friend
ES

UCompensar

What is UCompensar on the internet?

UCompensar is a higher-education institution whose audiences want different things. We moved its portal from fixed pages to a system that takes each season’s campaign — applicants, students, alumni, companies — without rebuilding the faculty structure.

Screens

Who is entering
Who is entering
The academic season
The academic season
The map of the institution
The map of the institution
What we heard
The portal talks to people who want different things. Static HTML can’t switch campaigns every academic season without breaking.
What we recommend
Two menus: one for who is visiting, one for what they’re looking for. An orange-on-navy system that takes a campaign layer without losing the institution’s colors.

Reading

  1. 01

    Two menus, one site

    Audiences on top. The academic structure below: institution, admissions, faculties, programs, campuses, SENA, and finances.

  2. 02

    The template takes the campaign

    The base system is orange on navy. The current campaign fills that frame with its own colors while the navigation stays put.

  3. 03

    Sign-up on the first screen

    Below the slider, the sign-up form asks for a name. The portal doesn’t wait for applicants to go exploring.

Decisions

  • The season’s campaign comes in without erasing the institution.
  • Search closes the second bar as a circular icon.
  • A full-width slider receives each season’s artwork.

On the web

We built it so every academic season can run its own campaign without disrupting the faculty structure.

First version in HTML. Today it runs on WordPress with WPBakery, Revolution Slider, and Google Site Kit.

Visibility

The template takes new campaigns without changing the core navigation. The sign-up form sits on the first screen.

Visit site

Palette

  • Orange · #E8601CBrand and call
  • Navy · #1A2B4AStructure
  • Sand · #F0EDE8Rest
  • Campaign · #3A1548Temporary hero layers

Typography

  • RobotoInterface
  • RokkittEditorial accents