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Fundación Grupo Social

What is Fundación Grupo Social on the internet?

Fundación Grupo Social is a century-old institution that brings together a business group and community work across several regions. We designed its site and have maintained it for more than four years: the foundation’s history comes first, and reports, governance, and regional work are in plain view for anyone who wants to check them. The site’s SEO indexation is above 90%.

Screens

The house, first
The house, first
Companies and communities
Companies and communities
What can be verified
What can be verified
What we heard
An institution more than a century old doesn’t need a campaign. It needs its history to come across first, and its reports, governance, and regional work to be easy to find without digging through the menu.
What we recommend
Full-bleed photography with a headline card that still works when the message changes. Two entry points — companies and community support — repeated in the menu and the footer. A footer dedicated to transparency.

Reading

  1. 01

    Institution before campaign

    The home page opens with full-bleed photography and a blue card. A testimonial marking 115 years sets an institutional tone. Cyan only marks carousel progress.

  2. 02

    Two entry points

    “Our companies” and “Community support” are how the foundation itself is organized. The menu and footer repeat that split, so finding your way doesn’t depend on the main banner.

  3. 03

    Transparency in plain view

    The footer groups reports, governance code, the transparency line, data privacy, and regional work, for visitors who come to check.

Decisions

  • Legacy reads before promotion.
  • News shows the date before the headline.
  • The header favors the brand and the full institutional map.

On the web

We designed and developed the site, and have maintained it for more than four years.

Laravel 9 with a custom Bootstrap front end, Tiny Slider carousels, and AOS entrance animations. An English version is linked from the navigation.

Visibility

More than four years of ongoing maintenance, with SEO indexation above 90%.

Visit site

Palette

  • Legacy blue · #1A3D6BBrand, headlines, header
  • Cyan · #00BFD6Progress accent
  • Mist · #E0F3FFSupport surfaces
  • Paper · #FFFFFFBase

Typography

  • OswaldCondensed headlines
  • Roboto SlabEditorial body

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