Mi Salud en Línea
What is Mi Salud en Línea?
Mi Salud en Línea is where Laboratorios Legrand talks with patients, through articles organized by condition. We designed it and have maintained it for more than two years. Its SEO indexation is above 95%, and its content is read across Latin America.
Screens
- What we heard
- Patients come looking for information about their condition. A catalog of product sizes doesn’t help them.
- What we recommend
- A home page that works as a list of health topics. Manrope and Open Sans for long-form reading. Legrand’s red only to identify the brand, without turning articles into ads.
Reading
01
A site for reading
The navigation is an index of conditions. Headings on the home page are article titles.
02
Type for reading
Manrope and Open Sans replace Legrand’s Roboto. The brand is recognized by its red.
03
A structure that indexes well
Stable URLs and articles with clear headlines account for much of the site’s indexation.
Decisions
- People come to read about a condition, not to compare products.
- Legrand’s red is used only to identify the brand.
- Real contact details at the end of every page.
On the web
We designed, developed, and launched it, and have maintained it for more than two years.
Laravel and Angular. The public site runs on Laravel with Bootstrap 5 and Tiny Slider.
Visibility
More than two years of maintenance, with SEO indexation above 95% and readers across Latin America. Every category has a stable URL and every article a clear headline.
Visit sitePalette
- Content red · #B01C1BLegrand family
- Live red · #E41D0AEmphasis
- Clinical green · #2E7D32Sparse health signal
- Ink · #3F3F3FArticle body
Typography
- ManropeArticle headlines
- Open SansLong reading