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Muuuy Pereirano

What is Muuuy Pereirano?

Muuuy Pereirano is civic pride you can wear: city merchandise and a showcase of local businesses, from the Pereira Chamber of Commerce. The store, the directory, and the manifesto all speak with one voice.

Screens

Pereira, up front
Pereira, up front
What you can wear
What you can wear
The city’s businesses
The city’s businesses
What we heard
Here, civic pride is something you wear. If the store, the directory, and the manifesto sounded different, the city would end up split across three sites.
What we recommend
A consistent brutalist system: heavy borders, offset shadows, and tags. Cart as an icon, campaign at the center.

Reading

  1. 01

    Brutalism with a city seal

    Heavy borders, offset shadows, and yellow tags on red. The “certified Pereira” seal fills the first screen.

  2. 02

    Three kinds of content, one voice

    Merchandise, directory, and manifesto share the same scrolling banner and the same campaign tone.

  3. 03

    Poster typography

    NiconBlack and Arquitecta. Block headlines, small-caps navigation, a black bar, and a yellow band.

Decisions

  • The city is recognizable in the store, the directory, and the manifesto.
  • Cart and account stay as icons.
  • Civic answers appear as short tags.

On the web

The store, the directory, and the city campaign speak with one voice.

Shopify, with a custom-styled theme for the Colombian market.

Visibility

The 2026 civic campaign in the header. More than 40 local business owners on the home page. The PEREIRANO discount code, nationwide shipping, and a sales point at Expofuturo.

Visit site

Palette

  • Red · #E64A45Hero field and seal
  • Yellow · #FFE967Ticker and pills
  • Cream · #F6F5EERest
  • Black · #111111Rule and shadow

Typography

  • NiconBlackPoster display, theme file
  • ArquitectaTheme interface